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NEW YORKERS AGAINST GUN VIOLENCE

 

ABOUT

Gun violence in America has become a losing battle. And despite the over 33,000 deaths a year, no legislative action has been made. We wanted to change the conversation around guns by symbolically removing the one gun that everyone had in their pockets.

Partnering with New Yorkers Against Gun Violence (NYAGV), #DisarmTheiPhone’s mission was to help convince Apple to remove the gun emoji to take a stand for stricter gun accessibility in America. In the end, on the next iPhone update the gun was removed.

 

 

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AGENCY

BBH Barn

 
 
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62% of online gun sellers are willing to sell to people who can’t pass background checks.

 

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2.1 million firearms transfers have been denied under the federal Brady law since 1994.

 

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There are enough guns in America for every man, woman and child.

 

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Every 17 minutes, a person in America dies due to a gun-related incident.