SS+K needed a holiday card that stood out from the crowd. And after 2017 was such a horrible year for so many people, we knew our card must be centered around having hope for the new year.
So, we bought a fish, named her Hope, and are keeping her alive in 2018. We created a website where we livestream her tank for an entire year, and an Instagram profile for Hope's fans.
Hope then went on to be named one of AdWeek's favorite agency holiday cards of 2017.