ABOUT

To launch Hard Mountain Dew Code Red, we declared a Code Red of our own: only 2% of the world has natural red hair, and the numbers are dwindling. So, we did what any good citizen would and stepped in to help save them.

Save the Redheads was a full-blown PSA campaign to help redheads find love, fueled by free dating app subscriptions, a whole lot of Code Red, and a shared mission to keep the fiery spirit alive.

The result? Hard Mountain Dew’s biggest launch ever, with national headlines, social buzz, and an army of redhead defenders.

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