IRISH SPRING
About
According to a Facebook survey, 1 in 5 gamers has admitted to skipping a shower to continue playing. The Irish Spring Nice-Smelling Gaming Shower is the soap brand's cheeky answer to smelly gamers.
We launched with a live product demo on Twitch and earned over 600 million impressions. Consider it game over for not-so-nice smells.
RolE
Concepting
Lead Art Direction
Design
Production
Post Production
AGENCY
BCW New York
CASE STUDY
TEASER
HERO VIDEO
