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NCAA

 

About

Amidst claims of under-appreciating their athletes, the NCAA needed a March Madness spot that celebrated college sports. Our research found the NCAA actually gave student-athletes a sense of belonging by being part of a team. Our idea focused on them and their feelings—because they define themselves, and everything else is just noise.

 

RolE

Concepting
Lead Art Direction
Production
Post Production


AGENCY

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